Leslie McCarroll Professional Resume

Blazing visionary, former CEO and founder renowned for pioneering a multi-media advertising agency and magazine publishing venture. Offering exceptional presentation, business development, communication, and cross-cultural team management skills. A dynamic leader with boundless energy and a results-driven mindset. Innovative executive and marketing professional with diverse expertise spanning real estate, mortgage, and comprehensive media strategies, including digital and social media, corporate event planning, television, film production coordination, print, PR, and full-spectrum advertising campaign creation and management. Pursuing an influential and high-impact role as a senior sales and marketing executive in a dynamic B2B environment.

May 2022- Present  Emporium Lending - Nationwide Wholesale Mortgage Account Executive

- Proactively sought new business from Correspondents and Wholesale brokers

- Cultivated and fortified relationships while mastering Emporium's product portfolio and operational protocols

- Expertly managed a nationwide broker database of over 40 accounts, specializing in Non-QM, Conventional, and Government loans 

November 2021- May 2022  Nations Direct Mortgage - Nationwide Wholesale Mortgage Account Executive

  - Spearheaded the acquisition of new business from Correspondents and Wholesale brokers

- Navigated Nations Direct Mortgage's product spectrum, policies, and procedures while nurturing client connections

- Proficiently managed a broker database of over 40 accounts, specializing in Non-QM, Conventional, and Government loans

July 2020- June 2021  Mountain West Financial – Nationwide Wholesale Mortgage Account Executive 

- Spearheaded the acquisition of new business from Correspondents and Wholesale brokers

- Fostered and deepened relationships while gaining mastery of Mountain West Financial's product array and operational procedures

- Efficiently managed a broker database of over 40 accounts, specializing in Non-QM, Conventional, and Government loans

November 2015- July 2020  BLISS MEDIA & PUBLISHING LLC- Bliss Life Magazine Publisher & Founder 

• Coordinate team of writers with deadlines, content, and material for publishing, photoshoot 

active journalist and brand strategist, PR Manager, account receivable, distribution, producer, cat herder, crisis professional, therapist, event coordinator, idea generator, podcast developer, photoshoot manager, professional listener and kick ass MOM! 

• Develop new advertising accounts and leads for publication of print & online via Hubspot CRM 

• Develop events that promote Bliss Life Magazine and customers 

• Create marketing campaign for each new account    

April 2013 - June 2015  KRNV/NBC News 4 | Reno, NV  Account Executive

- Collaborated in the production of television commercials, from concept to execution, optimizing copy, location, participants, and events

- Seamlessly managed inventory, preemptions, program placement, and all campaign elements, ensuring clients' success

- Leveraged digital media sales strategies based on web traffic and client reach, fortifying local market presence

October 2009 - November 2014  Aphrodite Media & Publishing  CEO & Founder

 - Cultivated strategic alliances with prospective partners, catalyzing product launches, promotions, and strategic advertising placements

- Crafted captivating editorial layouts and orchestrated thematic campaigns for quarterly publications

- Mastered SEO, SEM, web analytics, and social media management, boosting online presence and engagement

- Forged comprehensive public relations, marketing, and advertising blueprints to drive brand recognition and growth

- 2018 Professional Saleswoman of the Year Award Nominee

- Public Relations Society of America- Sierra Nevada Chapter- Speaker & Board Panelist 2019

- 2016 Triumphant Celebrating Women in Leadership Nominee- Girl Scouts of the Sierra Nevada

- NBC/KRNV- Account Executive of the Month- April 2014

- NBC/KRNC-Account Executive- Top in Direct Business March 2014

- Strategic Marketing

- Agile Project Management

- Precision Budget Planning

- Social Media Mastery

- Tactical Planning

- 2016 GOLD ADDY Award for Best Consumer Website (Bliss Life Media)

- 2017 GOLD ADDY Award- Cinematography- #BlissBodyPositive Campaign (Bliss Life Media)

- 2017 GOLD ADDY Award- Cinematography- Miss Reno Rodeo Campaign (Bliss Life Media)

- 2017 Ace Awards People's Choice by AMA (Bliss Life Media)

- 2018 GOLD ADDY Award- Cinematography- Miss Reno Rodeo Campaign (Bliss Life Media)

- 2018 Silver ADDY Award in District 14- Cinematography- Miss Reno Rodeo Campaign (Bliss Life Media)

- Mustang Ranch: Mini-Doc (Bliss Media & Publishing)